of a Community Program to Increase Seat Belt Use Among Shopping
Center Patrons in Charlotte, North Carolina. Journal of Safety
Research, in press.
A community program was implemented in one mall and two
shopping centers in Charlotte, North Carolina, to increase
patron seat belt use in the context of an ongoing statewide
seat belt law enforcement program, Click It or Ticket.
The program consisted of feedback signs at mall and shopping
center exits displaying patron seat belt use rates, posters
providing information about the benefits (number of lives
and amount of money saved) of the Click It or Ticket
program and urging patrons to use their seatbelts and check
seat belt use rate information posted at mall exits, and
flyers providing similar information as the posters. Following
a baseline period, the program was implemented at Carolina
Place Mall while the other two retail centers remained in
the baseline condition. The program was then introduced
at Matthews Festival Center, followed by Town Center Plaza.
Seat belt use among drivers increased significantly from
a rage of 73-74 percent to 83-85 percent at all three sites
following the introduction of the program. Belt use among
right front passengers also increased, but this change was
statistically significant at only one of the three sites.
Resumption of the statewide Click It or Ticket
enforcement program was not associated with further increases
in seat belt use.